Kaila Le
Virginia Commonwealth University · Marketing · 5 Years with AASuccess
Kaila Le is a rising freshman at Virginia Commonwealth University pursuing her passion for Marketing. She joined AASuccess five years ago and is one of this year’s Ebenstein Scholars. As Head of Marketing, she has worked on nearly all of the student projects.
One of her most significant projects during the scholarship was organizing the AAS Yard Sale fundraiser. She led the item collection, coordinated logistics, and designed the advertising to get the word out, raising a total of $700.
A big part of her scholarship experience was supporting AASuccess’ marketing: managing digital content, shaping the organization’s online presence, creating social media content, managing the website, and handling video projects such as Shark Tank Success, from filming to editing. While preparing for the Gala, Kaila led several marketing materials, including the “Save the Date” flier, the event program booklet and presentation, and the decorations.
Throughout this journey, Kaila learned the importance of delegating tasks effectively, trusting her team, and empowering others to take ownership of their contributions. She discovered the value of clear, concise communication, identifying problems early, responding quickly, and keeping strong connections with everyone involved. She also refined her marketing skills by exploring new techniques and perspectives, strengthening her confidence and effectiveness as a communicator and collaborator.